Facebook page likes
Facebook Likes Do Matter. While Facebook Likes for your company’s Page are not the most important piece of your marketing mix, they DO matter for numerous reasons. … They may be what your company needs to increase your Facebook Page Likes and brand recognition in your market
Each Facebook ad campaign is made up of three parts. At the campaign level, you choose your objective, which is the action you want people to take when they see your ads. Facebook has three objective categories: Awareness, Consideration, and Conversion.